The tipping point : how little things can make a big difference
詳細書目：
 書目記錄號碼
2145515

著者:
Gladwell, Malcolm, 1963-

書名:
The tipping point : how little things can make a big difference / Malcolm Gladwell.

版本:
1st Back Bay paperback ed.

出版者:
Boston : Little, Brown, c2002.

稽查項

xii, 301 p. ; 21 cm.

備註:
Originally published in hardcover by Little, Brown 2000.
Includes bibliographical references (p. [281]-291) and index.

內容:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.

主題:
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)

標準號碼 0316346624 (pbk.)
圖書簡介：
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
 
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